Crafting a warm and authentic brand identity for a family pizzeria with 30 years of wood-fired tradition.
FORNATA is a family-owned pizzeria with 30 years of tradition in authentic Italian wood-fired pizza. With a strong emphasis on quality ingredients and handcrafted preparation, FORNATA blends heritage with a modern aesthetic — ready to connect with the next generation of customers.
Despite three decades of history, FORNATA lacked a visual identity that reflected the warmth, craftsmanship, and authenticity of their product. The brand needed to communicate tradition without feeling outdated — and stand confidently in both digital and physical touchpoints.
The new brand identity is built around two core symbols: the arch of the wood-fired oven and the flame that brings every pizza to life. Combined with a warm golden palette, a deep charcoal, and the classic Minion Variable typeface, the result is a brand that feels artisan yet contemporary — honouring 30 years of tradition while looking forward.
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